Hey AT&T, if you’re going to charge more for your plans, at least make sure that your service works.

AT&T was highly criticized recently because of outages of not only data services but also voice services during the South by Southwest festival. The problem arose from the use of iPhones and other heavy-data usage devices. Everyone who has these devices are paying more for unlimited data and (usually) text message plans both of which are extremely profitable for the company.

AT&T had to bring in extra equipment to handle the issues with the network, however, with all the extra money the company is bringing in from the sales of the plans one would think that their network could handle the issues that are arising from heavy data usage?

Recently, I was using a friend’s iPhone and realized that, without WiFi and WITH 3G coverage, the internet was crawling. I needed her Facebook application for something, otherwise I would have just used my phone.

The way that the cell phone companies are battling this increase in usage is to start coming up with the 4G network. 3G networks are all being touted as the newest and fastest thing now, but these carriers are starting to come up with the 4G networks “of the future”. Sprint has already started to launch its 4G network. It has already launched in Atlanta and Baltimore. I feel bad for T-Mobile at times because most of its coverage still isn’t 3G and watching Sprint launch 4G just reminds me how slow T-Mobile is at getting its coverage ready.

With these heavy data usage phones, the networks have got to get it together. They really need to start catering to the users who are paying the premiums for the phones and data plans. The average iPhone user spends more than $100 per month on the plan, other users on AT&T spend half of that amount.