Could we be seeing the end of AT&T and iPhone exclusivity?
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Could we be seeing the end of AT&T and iPhone exclusivity?

Iphone and verizon

I mentioned last week that Verizon was coming out with ads that are directly targeting the iPhone through both the “Droid” ads that feature Android based phones as well as the “there’s a map for that” commercials. Well, I suppose that Verizon definitely does not want to burn its bridges with Apple. Yesterday Verizon CEO Ivan Seidenberg said that he (and Verizon) are still interested in getting the iPhone.

He said, “This is a decision that is exclusively in Apple’s court. Obviously we would be interested if they thought it would make sense for them to have us as a partner.”

Next year, exclusivity between Apple’s iPhone and AT&T Wireless is supposed to be coming to a close. Apple does have the right to extend the exclusivity, but in my opinion, the company could make more with the device if it were on other networks. The only problem I see is that everyone will have an iPhone and other companies like Palm will be seriously harmed because customers who have not wanted to hop on the AT&T bandwagon won’t have to anymore to get the iPhone.

Then again, not everyone wants an iPhone.

It makes you wonder what the terms were in the first place for AT&T to get the exclusive rights to the iPhone. I know that Apple was interested in the carrier because unlike Verizon, it ran on GSM which makes it easy to produce one kind of phone for the whole world. There aren’t any carriers that run on the CDMA networks outside the United States and the only major companies that do here are Verizon and Sprint.

Only time will tell what will happen with the iPhone and other carriers. I would guess that it won’t move over to Sprint or Verizon until the companies have implemented their 4G coverage (which Sprint is working on quite vigorously).

Jeremy
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