Debt Free Direct ad introduces a bit of creativity

Do you ever feel like a bird trapped in a cage when it comes to debt? Debt Free Direct has taken that sentiment and created an advertisement to help customers out with trying to break free from the “debt cage.”

The advertisement is quite simple in the fact that it is telling the potential customer some of the things they may have to qualify for debt assistance from Debt Free Direct. The ad features a bird that follows a trail of seed (representing how easy it is to get into debt) into a cage, where it is trapped. The little bird is unable to get out of the cage until another bird comes along (the Debt Free Direct bird, perhaps) and gives the trapped little bird a key to the cage. The birds fly away together at the end of the commercial with jovial music playing in the background to the announcement “Set yourself Debt Free.”

The ad can be watched here: Debt Free Direct Advertisement

Sometimes we can feel like a bird trapped in a cage, or perhaps we feel as though we’re in an endless cycle of debt that we may or may not be able to escape. The ad kind of reminds me of an ad that was on a while back in the United States with a man riding a lawnmower talking about all the great things he had, then saying, “I’m in debt up to my eyeballs.” I suppose, because whenever I think about being in debt that’s always the commercial that comes to mind.

Debt Free Direct in a United Kingdom based Debt Management business that offers free advice to anyone who seeks it. The ad is telling potential customers that there may be government assistance for their debt issues if they owe less than 15,000 pounds (excluding their mortgage) and the customer or their spouse has a full time job then they may be able to help reduce monthly payments, which is what all debt management companies should be trying to help their customers do.

I think it is nice to see a little creativity in an ad like this. Like the one I mentioned seeing here in the States, the Debt Free ad is a bit different than usual. Usually it is simply an ad that is bland or maybe a print ad in a paper. Perhaps debt management is becoming a big business?