Facebook continues to beat Twitter about its social networking head

Marketing is so much fun. When you try to keep ahead of the game in marketing you really have to pay attention to where the people are. Facebook is where the people are and it is really showing.

Over the summer the gap between users of Facebook and users of Twitter increased by 25 million people. There are roughly 21 million people using Twitter and close to 96 million people using Facebook according to comScore’s records.

The only problem with comScore’s number is that it doesn’t take into account the people who use Twitter without logging into the site. It is expected that nearly half of its users get into Twitter this way; through programs on their phones or programs on their computers like TweetDeck.

I think that Facebook just has the better business plan for the long run. Then again, most of you who have been reading this site for awhile know how I feel about Facebook. I feel as though people like Facebook on a more personal level because they really enjoy being able to connect with people who they have lost touch with; or they are simply nosy and want to know what is going on in the lives of acquaintances (or those same people they have lost touch with).

Twitter is being used to market things through promotions and customer service more than anything else it seems. While on Facebook, a company can create a page where people can become a “fan” of (kind of like following on Twitter). The difference is, on Facebook, the people who are friends with someone who is “a fan” of a company will see that company in their “suggestions” box from time to time. When someone becomes a fan of something, their friends are typically notified through the news feed.

It’s a great marketing tool if you can get enough people interested and to become a fan.