Heinz gets rid of the pickle
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Heinz gets rid of the pickle

January 18, 2009 – 5:43 am – No Comment

After 110 years, Heinz is getting rid of the pickle on its label and replacing it with a single tomato on a vine.

From the AP:

Playing up ketchup’s natural roots also feeds into consumers’ growing desire for more wholesome, natural foods, analysts and the company said. The new label includes the tagline “Grown not made.”

Heinz is also planning its largest marketing campaign since the 1980′s to get the news out about its new slogan.

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Jeremy
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