McDonalds rolls out new $4 Angus burgers

July 1, 2009 – 2:45 pm – No Comment

In an apparent attempt to compete with sit-down style restaurants that sell hamburgers around the $9-$10 range McDonald’s will be introducing a new line of hamburgers.

The hamburgers McDonald’s will be made of Angus beef and be priced around $4 each and the launch is said to be on Thursday. The burgers will be 1/3 pound of Angus beef. They will come in three “flavors” a deluxe burger with pickles and tomatoes, a mushroom burger with mushrooms, and a bacon cheese burger. As of right now, they are a limited sell, only said to be sold at U.S. locations for the next few months.

The burgers have been in the “testing” phase for a few years and have been held back from a nationwide release only because McDonald’s sees them as expensive compared to other menu offerings. The ironic part of that statement is that they rolled out the “premium” chicken sandwiches which are definitely around the $4 mark and sell very well in all parts of the country.

Another “best seller” at McDonald’s are the McCafe drinks, which are supposed to compete with Starbucks offerings. They are coffee drinks that range from $1.50 to $3. I know that I was able to get an iced vanilla latte with skim milk and sugar free vanilla syrup for around $2 about a week ago, and while I still prefer Starbucks, without a Starbucks close to me it wasn’t a bad alternative. Who would imagine that there wouldn’t be a stand-alone Starbucks in a college town?

Anyway, McDonald’s will surely roll out a huge advertising campaign with the release of the new burger. In my opinion, its ads are very convincing because I am not a fan of McDonald’s food and I actually rarely go, but I did try one of the coffee drinks after a barrage of commercials told me I wanted it (haha) and the Big Mac commercials end up always making me want a Big Mac (even though I haven’t had one in years, I’m not a fan of McDonald’s hamburgers at all).