Peanut butter sales are down following salmonella outbreak

Home » Business, Commentary, Consumer, Retail

Peanut butter sales are down following salmonella outbreak

February 9, 2009 – 11:23 pm – No Comment

Obviously some consumers didn’t get the memo about the salmonella outbreak only effecting commercial peanut butter and peanut paste, not jars of peanut butter sold in grocery stores because sales of peanut butter are down 25%.

One of the problems is the tv news scaring people into believing that all peanut butter is bad. A local news program will say during a promo for the 10 o’clock news that peanut butter is killing people and then the viewer won’t tune in at 10 to see what’s wrong, only that peanut butter is bad.

I feel bad for brands like Peter Pan, it was pulled off the shelf for over 6 months because of a salmonella outbreak a couple of years ago, and now sales are slumping again because of the newest outbreak and the consumer’s lack of awareness regarding the recalls.