The Pitch – What do you think about the return of Circuit City
Jennifer McClelland | RSS | 2 Comments
What do you think about the reincarnation of Circuit City?
Question:
Talk about “zombie retail.” Circuit City is coming back in the form of an online store. The name was recently acquired by Systemax and will be re-launching sometime soon. What do you think about this?
Answer:
Well, honestly, bringing back the store means that some jobs will be going back to Circuit City. Systemax is also promising a larger selection with lower prices, so that could be good right now also. However, I do think it’s strange how the store went extinct and before anyone really had time to lament the loss of Circuit City it may be coming back in the form of an online only store.
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Tags: lament, jobs, retail circuit
Lafate Smith | Sat, May 23 2009
I actually think that this is a pretty smart business move and model for Circuit City. They will now be able to sell products to their already established customers who trust them and their brand name via the internet thereby significantly reducing their operation cost, which will allow them to sell at a significantly lower price.
I can’t think of a better way to leverage a brand name that took millions of dollars and years to established.
Chris McClelland | Sat, May 23 2009
There is no doubt that the “Circuit City” name is well known in the heads of many electronic consumers. Establishing itself as a force on the net might prove difficult for the brick and mortar retailer, as Best Buy, Tiger Direct, and New Egg have been doing it for years.
Will it be able to establish itself apart from the pack, only time will tell. However, it must drastically change its image as a second tier stop for electronics as it was seen in the real world against Best Buy.