The Pitch – Will you boycott Rockstar Energy Drinks over the company’s controversial owner?

June 8, 2009 – 5:25 pm – No Comment

Will you boycott Rockstar Energy Drinks over the company’s controversial owner?

Question:

As the Consumerist reported yesterday, a little known fact has come out that shock jock Michael Savage is the father of Rockstar Energy Drink CEO and founder Michael Savage Jr. When someone on Facebook found out, a group was created to Boycott Rockstar. The Facebook account was deleted and lawyers were involved.

Knowing this would you boycott Rockstar?

Answer:

I am a lot less likely to buy the drinks now (which is a shame because they were my favorites next to Red Bull). Michael Savage has made some extremely hateful and hurtful words on his radio show. He has told a gay caller to “get AIDS and die” as well as called for all immigration of Muslims to be banned. So I feel that any money that goes to someone who is so hateful just puts fuel on the fire.

The way the Consumer put it is the best…If you were a right-wing conservative, would you buy ketchup knowing the money was funding Michael Moore’s “documentaries?”

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