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While websites like Flickr, YouTube, Twitter and WordPress are all free to join and put your content on, marketing on sites like these aren’t free. They’re not even the most cost effective way to market, even though in the Web 2.0 world, it may seem necessary for your website.

Integrating social media websites takes time, skill and money. In a corporate marketing program, getting onto and working these sites into the marketing plan can take thousands of dollars. According to BusinessWeek.com, the budget starts at $50,000. A budget between $50,000 and $100,000 can help create a “simple multimedia microsite.” Of course, the more complex, the more expensive the project will be.

The Businessweek Source says, “A high-yield, highly targeted blog advertising campaign to kick off and support the program will cost an additional $25,000 to $100,000 a month. Advertising through Google’s AdWords, e-mail support, co-registration, and other tools that drive traffic would be additional costs.”

It is true that social media advertising is relatively new and what a lot of people are doing to market their website or new “thing”, but people need to realize the real costs associated with social media marketing.

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Jeremy

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