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Sprint posted a $326 million loss today and a 12% drop in revenue for the 3rd quarter. It also lost 1.1 million customers in the 3rd quarter, analysts were only expecting 1 million post paid customers to drop.

So what’s wrong with Sprint?

As a Sprint subscriber (yes, I know. I should probably go into hiding for admitting that now), I am disappointed with the marketing tactics used. Sure, maybe in political advertising attacking your opponent doesn’t work, but when you’re trying to gain some market share in the cellular industry, sometimes you have to point out every weakness of your competitor. Look at Verizon…they are one of the top 2 cellular companies in the US, and their ads are specifically targeting Sprint. Poor little Sprint Why wouldn’t Verizon pick on At&t? Well, I believe that Verizon is trying to move as many CDMA (At&t is GSM) customers to its side as possible…

If Verizon Wireless can put Sprint out of business, that is one less carrier it will have to compete with.

I think Sprint can make a comeback. Hopefully.

Jeremy

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