Starbucks launces ad campaign against McDonald’s

Jennifer McClelland | RSS | 2 Comments

As Starbucks looses market share to McDonald’s, who has been offering espresso drinks at a much lower price than Starbucks, the coffee giant has created an ad campaign to target the “discount” chain.

Starbucks had a “sneak peek” of a new marketing campaign on YouTube recently.

The youtube “sneak peek” shows the upcoming full page ads that Starbucks will take out to compare it to competitors.

  • del.icio.us
  • Digg
  • Facebook
  • Mixx
  • MySpace
  • NewsVine
  • Reddit
  • StumbleUpon
  • Technorati
  • TwitThis
  • Yahoo! Buzz

No related posts.


Tags: , , 






The Lucrative Investor Business Services - Get SEO, marketing, promotion, business, and writing services from the The Lucrative Investor staff starting at $20.


Services from The Lucrative Investor - Get business help starting at just $20.

Spacer


Advertise Here





















    

  1. 

    
    
        Jonny | Sun, May 03 2009
    


    I don’t really think consumer’s care about Starbucks’ “story.” They just care about getting coffee at a reasonable price. Starbucks’ could save some money on the new ad campaign and lower their prices…
    

    

    2. 

  2. 

    
    
        Adam | Sun, May 03 2009
    


    Wow this is definitely interesting.  Living in Seattle, Starbucks has become a stable in my daily life.  What I find pretty ironic about this though is the thought that McDonald’s sales are in any way harming Starbucks, considering the fact that McDonald’s serves Seattle’s Best Coffee and Starbucks owns Seattle’s Best.
    

    




    
 - 


    
 - 


    
 - 


    
You comment I follow.


    
Allowed tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> 


    





All comments must contribute to the discussion.

No inappropriate or offensive comments.

No links to inappropriate or offensive sites.
 
Make sure to use proper grammar and correct punctuation.

Enter YourName@YourKeywords to use KeywordLuv. Spammy name comments will be erased.

Questions? Read the Comments Policy.











 
 




Please leave these two fields as-is: 


	












Subscribe to Our RSS Feed
twitter-counter




                











    



XML Sitemap