Supermodelquins take over pages of Old Navy’s new ad campaign

February 26, 2009 – 11:37 am – No Comment

Old Navy has just come out with a new advertising campaign featuring Supermodelquins, which are just what you think they are (probably). They are manequins that are “fashionable.”

The new campaign goes back to when Old Navy’s ads were quirky instead of plain like they are now. The ads that are broadcast on TV are boring and a waste of space in my opinion, they just say that you can get clothes at Old Navy for a certain price. Yay…

After a sparkling debut in 1994, Old Navy enjoyed several years of rising sales and profit. But in recent years it became an increasing drag on parent Gap, which itself has seen sales sink.

Old Navy’s sales in stores open at least a year, known as same-store sales, dropped a sharp 34 percent in January. That compares to an 18 percent drop at Gap-branded stores and a 22 percent drop at their sister chain, Banana Republic.

Hopefully the move will work out for Old Navy. I actually enjoy their clothes. Most are items you can actually wear instead of crazy colors or patterns that I wouldn’t even wear in my house.

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