All Posts Tagged With: "advertising"


Comparison Shopping

Jennifer McClelland | RSS | Mon, Sep 28 2009 | 1 Comment

aba0624l

Being anywhere in the world outside the United States does not mean that you have to go without comparison shopping. There are sites for those in Australia that not only can you, as a shopper, compare prices on things like laptops and shoes, but as an advertiser, you can use pay per click advertising as a way to get more sales through the site.

MyShopping.Com.AU is a site where you can do any of these things. Comparison shopping will always be important to the thrifty consumer. I’m sure that there are plenty of people in Australia who would like to know where to get the best deals on items in their own country. Websites like the one linked provides the right kind of opportunities for shoppers to not only save time, but money to find items that they are looking for when they go shopping.

In the United States a comparable site would likely be something like MySimon. You know, I don’t even know if my simon is still around, but if it is, that is the site that would compare. I enjoy using a single website to find all the information I’m looking for in one place. The worst parts of sites like Shop.com is the spam and just junk that I usually find. I wish there were a way to avoid that.

Related posts:
Save some money and gas by shopping on the internet
Save some time and money by shopping at a dollar store.

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The United Kingdom calls for a ban on alcohol advertising

Jennifer McClelland | RSS | Tue, Sep 08 2009 | 0 Comments

freebeer

Doctors in the United Kingdom are calling for a ban on all alcohol advertising according to the BBC. This includes sport and music sponsorships. The reason for the ban is to put the brakes on the rising rates of consumption in the country.

What will advertisers do with all that extra money? After all, in the UK, the alcohol industry spends over 800 million pounds per year on promoting their wares.

The problem in the UK, as well as across the world, is the rising cost of medical expenses related to treating those with alcohol related disease. According to the BBC, the cost to the NHS for treating alcohol related illnesses is estimated to be around 3 billion pounds in the UK alone. In the country, alcohol related illnesses is the third most dangerous disease, only smoking and high blood pressure are greater.

Of course, they are having the same problem that we have been having for years. There is a focus on marketing to younger people and that has to be stopped.

They are also trying to target the price of alcohol. If it is more expensive, there is a lesser chance that everyone would be able to afford it. Much like cigarettes are being taxed in the United States now, if alcohol is being taxed higher in the UK perhaps less people would be willing to drink so freely.

I honestly believe that there are some members of the population that will partake whenever they want if they want. The problem with trying to get younger people to stop is that it’s just so much of the culture, that you have to change the culture to get them to stop, or slow down. Look at college fraternity parties; when you see them portrayed on TV they have kegs of beer and there seems to be an unlimited supply of alcohol. In real life, it’s not much different; however, I’ve never seen anyone throw a mattress out a window.

It has to be taken a bit further than just limiting advertising in my opinion.

Source

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Ultra Light Beer::Less Calories, less alcohol content, more profits.
Umbrella companies in the United Kingdom

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Site News – Moderation Explanations, Promotional Ads

Chris McClelland | RSS | Fri, Aug 28 2009 | 0 Comments



Promotional Ads: – Promotional Ads are now available for purchase on our site starting at $15 per month and appear on the homepage(below the first post) and at the bottom of a post on the post page. Interested parties should visit the Advertising section for more information.



Moderation: – A few people have been writing in asking what makes their comments go to moderation on our website. While I would like to directly answer the question I have to guard the secret because it helps control spam comment here.

However, I can give you a few examples that will defiantly get a comment that you make sent to moderation and a couple that will probably just get your comments canned(sent directly to trash).

First off note that commenting on The Lucrative Investor or any website should be a real actual comment. Meaning don’t leave a comment simply for SEO reasons, make a comment that someone would actually want to read. As a comment is a reflection of you and who you are.

Don’t hire people to make comments on our site or any site. Most paid comment services can barely write a complete sentence, or at the very least contribute anything beneficial to the discussion. If a comment is sent to moderation and we have to reconstruct it to make sense because it is so badly worded chances are we will simply delete it.

A good comment not only reflects well upon you but also allows more discussion to take place. This allows every to make more comments and help each other out and foster better conversation.

Good Comment

While the current economic crisis at first was thought to last for many years, people’s recent growing belief that the worst is behind us implies to me that the economy may be better in the 4th quarter of this year.

Comments That Will Get Sent to Moderation

Current economic crisis is bad for all especially people hard work. People have faith in system to recover our belief must restore to learn themselves or no reward.

Comment That Will Simply Be Auto Deleted

Econmic(hyperlinked) sytem people crisis for al. Yes real. i faith to system must restore



Just remember

Weather or not your comment makes it onto the site is up to us. However, the best way to have your comments not get sent to moderation is to look at what comments are live and make as equally good comments.

bullet4The better the comment that you make the less likely that your comment will be sent to moderation.
bullet4We reserve the right to edit or remove any comment left on the site.

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Site News – New Features Update, Launch Date
Site News – Database Upgrade Complete

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The Pitch – Are you any more likely to buy a Hyundai?

Jennifer McClelland | RSS | Tue, Jun 30 2009 | 1 Comment

hyundai

Are you any more likely to buy a Hyundai with the Price Assurance policy?

Question:

Recently, Hyundai has been advertising their “price assurance” policy which states that if you lose your job you can return the car without any negative effect on your credit score. Now, they are even offering to “pay” you monthly for six months.

With these new measures in place, are you any more likely to buy a Hyundai?

Answer:

I am more inclined to look into a Hyundai car but wouldn’t necessarily say that I would choose it over Honda or Toyota.

However, for the price, Hyundai’s (in my opinion) are great cars. You are definitely getting more for your money with that company than many other companies.


Have an idea or want us to use your pitch in the next issue? Then, make a submission on The Pitch Page.

Related posts:
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Marketing Minutes with Jennifer – Steps in Account Planning

Jennifer McClelland | RSS | Sat, Jun 27 2009 | 1 Comment

When coming up with an advertising/marketing campaign (as I have mentioned before) account planning is the first step. Here are the steps to take when looking into account planning in outline form as prepared by my advanced campaign professor:

1.     Situation Analysis

a.       The company – include company performance over the last three years.  The product – provide a description of the merchandise the store/dealership carries.

b.      Retail footprint – where are the stores/dealerships located in U.S.?  Provide map

c.       The environment

a.       Industry trends

b.      Social, economic trends

d.      SWOT -  ½ to 1 page chart of what you believe the strengths, weaknesses, opportunities and threats are.

e.       The competition – list who the main competitors are and who the indirect competitors are.

2.   Target Market Research Overview:

a.       Secondary research

Provide an explanation of databases you searched for insights on the target market.

Describe what clusters the target market belongs to from Claritas, Tapestry, etc.

Simmons results, provide a detailed explanation of what you searched for and found in Simmons data base.

b.      Primary research -

a.      Methodology – who did you ask and how did you collect data?

b.      Provide summary of results from each question

3.   Key insights (from both primary and secondary)

a.      Inside the targets’ mind – who is this person?

b.      Pull direct quotes from target market interviews, relevant articles.

4.  Target market profile

a.      Primary market

b.      Secondary

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Is T-Mobile Planning “Project Dark”?
Today’s Ebook – Estate Planning

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