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Facebook has been operating in the red since the beginning of the company just a handful of years ago. Today it was reported that the company is finally beginning to have profitable operations and that according to CEO Mark Zuckerberg, the company is now cash …

Before I begin writing my first posts, I want to greet all the The Lucrative Investor readers. My name is Michael Bowler. I am the newest writer here at The Lucrative Investor. You can find more information about me by clicking on my name at …

FedEx pulled out of the SuperBowl this year, and in a blog, Mike Glenn, FedEx executive vice president for market development, disclosed that the marketing budget has been reduced by 25%.
Again, I’m sitting in a very condensed 2-week intersession class about advertising and promotion. The …

Yes, while all pre-packaged processed food are kind of a rip off anyway, Ruffles are particularly bad. Tonight Chris and I went to the local convenience store for some Baskin Robbins ice cream. We always come home with more than ice cream…
Chris bought a bag …

I’m currently sitting in an advertising and promotion class and while the class is out for a “break” I was catching up on the news. I read a blog from MSNBC saying that Sprint’s commercials featuring Dan Hesse are boring and drab.
I couldn’t agree more. …