All Posts Tagged With: "brick and mortar"
Online Printing such as brochures could be one of the keys to customer retention and mind share
Jennifer McClelland | RSS | Wed, Dec 16 2009 | 0 Comments
Paper documents and marketing materials are important for small businesses, particularly for local, brick and mortar businesses. Often your customers will have no idea what your business is or what it has to offer, but if you have brochures to hand out, they can take the brochures home and see exactly what your company has to offer. If they are able to take the time to read over the offerings, the chances they will come back to your store increase.
Word of mouth is talked about in marketing as one of the best (or worst) ways to market your company (I say worst because there are negative ways to effect your business through word of mouth as well). If someone has something good to say about your company then their friends, coworkers, and acquaintances will be far more likely to visit your store or business. Now, imagine if that person had a brochure and could actually show their friends what your business had to offer and all the up sides of it. Then, you could potentially get well informed customers in your door just by word of mouth, for only the cost of a brochure or some other printed marketing materials. It’s also widely known that people who are sent to a business via word of mouth are more likely to actually purchase something than those who come in all on their own.
Brochures don’t have to be a huge deal to print either. There are so many sites that offer discount printing where you can design the brochure on your computer and they will ship out the finished product to your home or business for a low price.
Related posts:Small things your business can do to bring in more customers :: Printing
Well, at least Google is seeing an end to the “advertising” recession
Tags: finished product, mortar businesses, brick and mortar
What rate hikes at UPS will mean for you
Jennifer McClelland | RSS | Mon, Nov 23 2009 | 0 Comments
The shipping and delivery market is not doing well right now. Companies are facing bigger losses and have to do something about it because they simply cannot lay off any more people.
So now, these companies are going to start raising rates and it’s going to begin with the world’s biggest shipper: UPS.
In 2010, the company has announced that it plans to hike rates an average of almost 5% for ground packages and nearly 7% for air packages. If you thought shipping something “express” was expensive before…it just got even worse.
UPS isn’t the only company to step forward and say that it plans on increasing rates, FedEx has also said that it plans on raising rates by an average of 6% starting in January. However, FedEx didn’t give specifics because it raises rates every year by about 6%.
The only company that has said that it won’t be raising rates so far is the USPS which is odd considering how many billions of dollars it has lost in the past year. Regardless, it has announced that the price of a stamp won’t be going up.
This means that if you want to ship something, it will obviously start to cost you more. At an increase of 7%, the shipping increase is now more expensive than tax in my state. I agree that companies should raise their rates, however. It isn’t like no one knew that they would be raising rates.
At one point, online shopping was cheap because not only were items less expensive than in brick and mortar stores, but because many stores didn’t charge tax and shipping was relatively inexpensive, it was just simple to shop online. There are now stores that have decided to begin charging tax on items and shipping has gotten outrageous. On small items, a $10 shipping charge is a bit much. Recently I purchased a few makeup items and the shipping was actually more expensive than the order!
Related posts:UPS says that the busiest shipping day of the year will be December 21
The change in the way we rent movies is amazing
Bank of America says it won’t raise fees ahead of new regulations
Tags: brick and mortar, billions of dollars, shipper
