xxxx

FedEx pulled out of the SuperBowl this year, and in a blog, Mike Glenn, FedEx executive vice president for market development, disclosed that the marketing budget has been reduced by 25%.
Again, I’m sitting in a very condensed 2-week intersession class about advertising and promotion. The …

After this summer’s Prince Caspian, Disney has decided that it would not be in their interests to go ahead with Voyage of the Dawn Treader. The Lion, the Witch, and the Wardrobe grossed $292 million domestically while Prince Caspian grossed $141 domestically…the international ratio is …

Citigroup announced today that it will cut around 53,000 employees. It is attempting to reduce its budget by almost 20% in 2009.
Citigroup has already announced it was cutting 22,000 jobs; that announcement was made in October.
All of this news comes after Citi has …

Roughly 18 percent of Sun Microsystems’s global workforce is set to be eliminated. Due to the drastic reduction in sales of high-end servers, the job cuts are a way to slash costs and reduce the budget for the company.
The cuts would save the company between …

American Express is also going through some hard times, in an effort to cut $1.8 billion in 2009, it is laying off 7,000 workers, about the equivalent of 10% of its workforce. After four straight quarters of losses, not only is Amex going to …