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As Starbucks looses market share to McDonald’s, who has been offering espresso drinks at a much lower price than Starbucks, the coffee giant has created an ad campaign to target the “discount” chain.
Starbucks had a “sneak peek” of a new marketing campaign on YouTube recently.
The …

America’s most popular coffee chain, Starbucks, announced a second quarter earnings drop from $108 million last year to $25 million the same quarter this year.
The Seattle coffee giant (NASDAQ: SBUX) said it recorded one-time restructuring charges of $152.1 million in the quarter that were partly …

In January, Starbucks announced 200 store closings in the United States and have been deciding which stores would be logistically best to close since.
The list of closings announced today can be seen in this pdf:
Starbucks store closings PDF
Even though it will be closing these 200 …

Instant coffee is typically not America’s choice for coffee drinking. In the U.S. instant coffee only makes up 9 percent of the coffee consumption for the country. So, why would Starbucks be concocting an instant coffee for test markets in Seattle and Chicago?
Well, while I’m …

Starbucks has been having a very hard time in the current economy. Its sales of “premium” coffee and other beverages has been slipping so much that it has had to close 600 of its stores in July and has just announced the closing of 300 …