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The Pitch – Will you boycott Rockstar Energy Drinks over the company’s controversial owner?

The Pitch – Will you boycott Rockstar Energy Drinks over the company’s controversial owner?

Will you boycott Rockstar Energy Drinks over the company’s controversial owner?

Question:
As the Consumerist reported yesterday, a little known fact has come out that shock jock Michael Savage is the father of Rockstar Energy Drink CEO and founder Michael Savage Jr. When someone on Facebook found …

The good and (mostly) bad of energy drinks

The good and (mostly) bad of energy drinks

There is a huge market right now for energy drinks. When it comes to growth in the carbonated and non carbonated beverages markets, the only things causing growth is energy drinks and diet sodas.
Since energy drinks are so insanely popular right now (I’ll go ahead …

MillerCoors gets rid of alcoholic energy drink Sparks

After being attacked by attorney generals from various states, MillerCoors has pulled alcoholic energy drink Sparks.
MillerCoors was being criticized for continuing the brand after Anheuser-Busch/InBev pulled their alcoholic energy drinks in June. Critics say that the drinks are more appealing to and encourage underage …