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Starbucks launces ad campaign against McDonald’s

May 3, 2009 – 12:06 am – No Comment

As Starbucks looses market share to McDonald’s, who has been offering espresso drinks at a much lower price than Starbucks, the coffee giant has created an ad campaign to target the “discount” chain.
Starbucks had a “sneak peek” of a new marketing campaign on YouTube recently.
The …