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Why FedEx, and others, shouldn’t cut their marketing budgets

January 7, 2009 – 9:24 pm – No Comment

FedEx pulled out of the SuperBowl this year, and in a blog, Mike Glenn, FedEx executive vice president for market development, disclosed that the marketing budget has been reduced by 25%.
Again, I’m sitting in a very condensed 2-week intersession class about advertising and promotion. The …

How UPS could improve their customer satisfaction rating.

January 6, 2009 – 11:54 pm – No Comment

Today, Chris had a package delivered from UPS. In the package was a Playstation 3. It doesn’t sound like too daunting of a task…
It’s been raining here for several days straight. This means, if you’re a delivery person, you probably shouldn’t leave anything on the …