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Burger King and the fight over the $1 burger

July 15, 2009 – 1:30 pm – No Comment

Burger King and the fight over the $1 burger

After franchisees vetoed a proposal to offer the double cheeseburger on the menu for $1, Burger King’s corporate headquarters will be mailing out customers coupons through August and September to get the burger at the reduced cost.
The drop in price was designed to lure customers …

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