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Microsoft new ad targets Apple’s high prices

I’ve always wondered when someone would notice how expensive Apple’s computers are. I mean for $1000 you can get the lowest end MacBook available, at 13″ and underpowered, it is really expensive to look cool.
Apple is an image and Microsoft wants to show people that …

Wal-Mart’s “discretionary” return policy

Since Christmas, returning things to Wal-Mart has been more difficult than any other time of the year, particularly at my local store. I’m going to place the blame on my store’s “sometimes” return policy where it is up to the customer service manager’s discretion whether …

What is the appeal of Apple?

I am a marketing communications major, which means I have a lot of journalism classes. I’d say more than half my major is journalism. Therefore, I have seen my fair share of Apple computers. It leaves me to wonder, what is the …