All Posts Tagged With: "marketers"
Today’s Ebook – Privacy Choices for Your Personal Financial Information
Chris McClelland | RSS | Tue, Oct 20 2009 | 2 CommentsToday’s featured ebook download is Privacy Choices for Your Personal Financial Information (77 KB, 6 pg) – A small booklet that explains your right to opt out of sharing some of your personal information and lists the types of information that financial companies can share about you. An interesting read for anyone wanting to know more on the subject of privacy.
What you can learn from this ebook
You’ve probably been receiving privacy notices from banks and other financial companies. These notices
explain:
• What personal financial information the company collects
• Whether the company intends to share your personal financial information with other companies
• What you can do, if the company intends to share your personal financial information, to limit some of that sharing
• How the company protects your personal financial information.
Financial companies share information for many reasons: to offer you more services, to introduce new products, and to profit from the information they have about you. If you like to know about other products and services, you may want your financial company to share your personal financial information; in this case, you don’t need to respond to the privacy notice. If you prefer to limit the promotions you receive or do not want marketers and others to have your personal financial information, you must take some important steps.
First, it is important to read these privacy notices. They explain how the company handles and shares your personal financial information. Keep in mind that not all privacy notices are the same. This guide tells you about the other steps you can take to help protect the privacy of your personal financial information.
To download this ebook, or any of our current ebooks, please visit the ebook page where you may choose the ebook(s) you wish to download. *Download an ebook by clicking on it’s title.*
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Tags: privacy notices, ebooks, share information
Today’s Ebook – Six Sins of Greenwashing
Chris McClelland | RSS | Fri, Jun 26 2009 | 1 CommentToday’s featured ebook download is Six Signs of Greewashing (1.35 MB, 15 pg) – The recent surge of environmental awareness in North America is unmistakable. It has been documented by many researchers and widely reported in the popular press. The rise in “green” marketing claims has also been well documented. Less studied is the apparent increase in “greenwashing” – false or misleading green marketing claims.
What you can learn from this ebook
In an effort to describe, understand, and quantify the growth of greenwashing, TerraChoice Environmental Marketing Inc. conducted a survey of six category-leading big box stores. Through these surveys, we identified 1,018 consumer products bearing 1,753 environmental claims. Of the 1,018 products examined, all but one made claims that are demonstrably false or that risk misleading intended audiences.
Based on the survey results, we identified six patterns in the greenwashing, which we now recognize as the “Six Sins of GreenwashingTM”.
Of the 1,018 products reviewed, all but one committed at least one of the Six Sins of Greenwashing.
These findings suggest that greenwashing is pervasive, the consequences of which are significant:
• Well-intentioned consumers may be misled into purchases that do not deliver on their environmental promise. This means both that the individual consumer has been misled and that the potential environmental benefit of his or her purchase has been squandered.
• Competitive pressure from illegitimate environmental claims takes market share away from products that offer more legitimate benefits, thus slowing the penetration of real environmental innovation in the marketplace.
• Greenwashing may create cynicism and doubt about all environmental claims. Consumers – particularly those who care most about real environmental progress – may give up on marketers and manufacturers, and give up on the hope that their spending might be put to good use. This would eliminate a significant market-based, financial incentive for green product innovation and leave committed environmental advocates with government regulations as the most likely alternative.
To download this ebook, or any of our current ebooks, please visit the ebook page where you may choose the ebook(s) you wish to download. *Download an ebook by clicking on it’s title.* Related posts:
Today’s Ebook – 6 Tips to Small Business Success
Today’s Ebook – Branding Your Way to Success
Tags: marketers, government, marketing
Today’s Ebook – Growing Your Social Network
Chris McClelland | RSS | Tue, Jun 16 2009 | 0 CommentsToday’s featured ebook download is Growing Your Social Network (28 MB, 19 pg) – The white paper is for marketers interested in digital marketing and growing their brand’s social network. The paper contains real case studies of successful social networks, which gives you a perspective of how others did it.
What you can learn from this ebook
Background
Growing a social network without an existing user base can be difficult. This document looks at how significant growth was achieved by existing social networks. including Facebook, Twitter, MySpace, YouTube, Flixster, RockYou, Slide and Plaxo. The document discusses how these tactics can be implemented to the benefit of new social networks.
Is this paper for me?
This document is aimed at marketers with an interest in digital media and online communities.
The paper is also useful for technologists who want to understand the implications of online applications on their business.
To download this ebook, or any of our current ebooks, please visit the ebook page where you may choose the ebook(s) you wish to download. *Download an ebook by clicking on it’s title.* Related posts:
Today’s Ebook – Identity Theft and Your Social Security Number
Social Networking is turning out to be quite popular for companies
Today’s Ebook – Branding Your Way to Success
Tags: digital marketing, case studies, myspace
I will not go for the Pajama Gram!
Jennifer McClelland | RSS | Sat, Dec 20 2008 | 2 CommentsI watched a commercial for the “pajama gram” that guarantees to get a woman to take her clothes off and I have to call shenanigans on the whole thing.
I have never once received pajamas that have made me want to do anything like that. I like pajamas because they are comfortable and are nice to sleep in.
Here’s the article from Jezebel that gives all the reasons why someone should buy the woman in their life a pajama gram and exactly what the marketers are trying to convey.
Pajamagrams the one gift guaranteed to get women to take their clothes off
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Tags: commercial, marketers, market
