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Today’s featured ebook download is 6 Tips to Small Business Success (159 KB, 15 pg) – It’s a tough business environment but there’s hope for the small business owner to succeed in 2010. We’ve compiled six tips to help you re-think the market and how …

You know, I was reading an article today and it said that 15.1 million people are out of work and looking for employment. At the same time there are “a lot” of $60,000 a year jobs available right now. The kinds of jobs that are …

GM has plans to slash the current marketing budget by $800 million this year. Hopefully, this will mean the end of seeing GM ads one after the other on TV between 5 and 7 at night.
Of course GM has to slash its marketing budget, with …

FedEx pulled out of the SuperBowl this year, and in a blog, Mike Glenn, FedEx executive vice president for market development, disclosed that the marketing budget has been reduced by 25%.
Again, I’m sitting in a very condensed 2-week intersession class about advertising and promotion. The …