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I’ve talked about it in the past week or so; little indicators of the economy’s health. Well, here is a list from Time that compiles some of the more strange indicators of the economy and what they mean.
1. Hikers. When times are hard and unemployment …

Procter and Gamble Co. has done something that only a desperate company does to a product: releasing a plethora of new flavors, shapes, sizes, and a new marketing campaign. Procter and Gamble decided to do this to the brand Pringles, and speculation is going on …

When coming up with an advertising/marketing campaign (as I have mentioned before) account planning is the first step. Here are the steps to take when looking into account planning in outline form as prepared by my advanced campaign professor:

1.     Situation Analysis
a.       The company – …

As Starbucks looses market share to McDonald’s, who has been offering espresso drinks at a much lower price than Starbucks, the coffee giant has created an ad campaign to target the “discount” chain.
Starbucks had a “sneak peek” of a new marketing campaign on YouTube recently.
The …

After 110 years, Heinz is getting rid of the pickle on its label and replacing it with a single tomato on a vine.

From the AP:

Playing up ketchup’s natural roots also feeds into consumers’ growing desire for more wholesome, natural foods, analysts and the company said. …