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Articles tagged with: marketing campaign

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You Can Call It Whatever You Like, It’s Still The Same Thing

December 29, 2008 – 8:27 pm – No Comment

I love how some companies PR departments get creative(or at least claim to get creative) when they rename something but change little or nothing of the core product or business that they are renaming. It seems some companies and individuals are trying to reclaim some …

Remember Napster…yea, neither does anyone else.

July 29, 2008 – 1:30 am – No Comment
Remember Napster…yea, neither does anyone else.

Napster was once a great peer to peer file sharing program where music was free and plentiful. After being attacked by the RIAA and Lars (see: Metallica) it shut down. Then in 2002 Chris Gorog the CEO of Roxio, a CD burning program, …

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