All Posts Tagged With: "marketing communications"
The Lucrative Investor Business Services
Chris McClelland | RSS | Thu, Aug 27 2009 | 0 CommentsThe Lucrative Investor not only aims to help investors but business owners as well. We are now offering our business services to those who request it. Please see our offered services below to see if you are interested. If you wish to have a service performed, you may contact Chris or Jennifer.
To jump directly to the contact form below, click here
Testimonials:
“I had some questions that Chris was able to help me understand and help me bring my website online and with the right setup.” - Cheu
“Chris is great to work with. He can help out almost anyone with marketing a business.” - Greg Fields
“Some of the best advice you could get. Straight forward and to the point. Chris points you in the right direction for success.” - Allen Wox
“A very creative person. His ideas are truly unique.” - Jess Wilson
“Chris was able to help me understand the basics of marketing on the net. I would have spent far more time and money figuring it out myself.” - Yula Pel
Chris McClelland
Education & Qualifications: Online marketer, webmaster, and investor for over 10 years with deep understanding of business management, statistics, and administration. Current CEO of Lucrative Investing, Inc. Previous CEO of DirectMyLinks, Inc. and BondsForChildren, Inc.Website Overhaul Analysis
$99 – Complete Site Structure, SEO, and Marketing Analysis of (1) website.
Business & Website Consulting
$35 per hour, or $125 per 4hr period.
Business & Website Marketing Consulting
$35 per hour, or $125 per 4hr period.
Business & Website Marketing Services
Rates start at $35 per hour and vary depending on project.
Jennifer McClelland
Education & Qualifications: Bachelor of Business Administration in Marketing Communications with an emphasis in Broadcast Journalism and Public Relations.Marketing Services
Rates start at $20 per hour and vary depending on project.
Public Relations Services including Press Releases
$20 per 1 page press release.
For public relations, rates start at $20 per hour and vary depending on project.
Writing Services
$20 per 500 words, $5 for every 100 after that
A few things that small business owners need (and they’re FREE)
Tips To Start And Maintain A Small Business
Tags: press release, public relations, marketing
The Pitch – How would you start looking for work?
Jennifer McClelland | RSS | Fri, Jun 19 2009 | 1 Comment
How would you start looking for work after graduation?
Question:
I want to do something a bit different for this pitch. After all the advice and opinions I have given over the past year, I would really like to hear from you.
Today was my last day of college. I am now a card carrying member of the unemployed. Living in a college town is obviously the first thing that I have to do to try to find work, but what else would you suggest?
I now hold a Bachelor of Business Administration in marketing communications. My emphasis was in broadcast public relations.
My business elective classes included services marketing and investments.
What would you do if you were in my shoes?
Answer:
This is completely up to you guys. I would love to hear from everyone! Please leave a comment below.
Have an idea or want us to use your pitch in the next issue? Then, make a submission on The Pitch Page. Related posts:
The Pitch – Where are you finding work in the recession?
Tags: graduation, marketing communications, services marketing
Today’s Ebook – The State of PR, Marketing, and Communications: You are the Future
Chris McClelland | RSS | Tue, Jun 09 2009 | 0 CommentsToday’s featured ebook download is The State of PR, Marketing, and Communications: You are the Future (998 KB, 33 pg) – While the communications industry has iterated with every new technological advancement over the last century, including broadcast mediums and Web 1.0, none however, have forced complete transparency prior to the proliferation of the Read/Write Web aka The Social Web aka Web 2.0.
What you can learn from this ebook
Social Media symbolizes a crossroads for public relations representing the decision we, as individuals, face in our career. In one direction, we can adopt the transparency and the expertise necessary to genuinely and sincerely connect directly with our customers, peers and the influencers who advise them. In the other direction, we can continue relying on hyperbole and jargon filled press releases for coverage, spamming targets with irrelevant information, maintaining a superficial and shallow knowledge of the products and industries we represent, and maintaining distant and removed relations with those we wish to cover our stories.
In 2007, I shared a heartfelt conversation with my good friend Tom Foremski, where we outlined the state of PR and also what was required in order to lead and also survive the transition to the new era of marketing communications. His observation was best distilled with a blunt and poignant statement, “PR won’t change, until it has to.”
As long as PR agencies and consultants are profitable as is, why would they reinvent themselves?
As some of us are learning, not challenging the status quo, especially in this economy, is the most direct path to oblivion…unfortunately, many are learning of the perils of “doing this wrong” through public exposure in a very global town square.
Contemporaneously, other communications professionals or organizations are rushing to capitalize on the new gold rush by adding everything “social” to their menu of services, mission, and experience, misrepresenting the very premise of their ebbing capabilities to masquerade inexperience in an exaggerated cloak of proficiency and expertise. Even in the face of intense competition to own the conversation, agencies are simply folding in new “social” services governed by the same top-down processes that govern day-to-day traditional PR. It’s a survival vs. adaption philosophy.
To download this ebook, or any of our current ebooks, please visit the ebook page where you may choose the ebook(s) you wish to download. *Download an ebook by clicking on it’s title.* Related posts:
Today’s Ebook – Identity Theft and Your Social Security Number
Today’s Ebook – Causes and Effects of the Lehman Brothers Bankruptcy
Tags: communications professionals, social web, pr agencies
Marketing Minute with Jennifer: The Marketing Mix and Q&A
Jennifer McClelland | RSS | Sat, May 30 2009 | 2 Comments
So, I’ve spent the past few years of my life getting my B.B.A. in marketing communications. I have decided that now would be the best time to start sharing some of the things I have been taught or that I’ve found to be the most interesting over my time at the university.
Since this is the first post devoted to sharing what I know about marketing, I thought I’d let everyone know what classes I’ve taken so hopefully I can answer questions rather than having to post everything from Principles of Marketing to Advanced Campaign Planning.
Here’s a list of the marketing classes I’ve taken:
Marketing Principles
Services Marketing
Advertising and Promotion
Public Relations
Advanced Campaign Planning
Consumer Behavior
If you have any questions about any of these topics, I will be writing articles on Saturdays and Sundays regarding marketing.
So, here’s the first thing I want to share: The 4 P’s of Marketing! Also known as the “Marketing Mix,” the 4 P’s of Marketing are the building blocks of any marketing curriculum. The marketing mix is typically in chapter one of every marketing textbook.
* Product – Product is referring to the tangible item or the service that the client has to offer. For example, this website currently offers information and that would be the product that Lucrative Investing offers. It is important to have a product that makes you unique. The more unique an item is, the more likely that someone will come along and buy it.
* Price – This is, in a very basic sense, how much will your product cost. Pricing decisions should take more into account the value that the customer puts on the product or service, but should also take into account profit margins and competitors’ pricing.
* Place (distribution) – “Location, location, location!!” Place has to do with the distribution channels or locations that the product or service is purchased or consumed.
* Promotion – This, in my opinion, is the most fun part of the marketing mix and the “P” I have had the most classes in. This is the part of the marketing mix that deals with advertising and public relations. It deals with getting the word out to consumers.
All these elements come together to try to reach the target market and get a response from them (hopefully the response is positive and they make a purchase decision about the product). All these elements need to be coordinated in order for the marketing mix to be successful.
Here’s a chart I found on the internet that summarizes the marketing mix:
Mobile marketing through text messages
Using Twitter as a marketing tool.
Save money with social networking
Tags: advertising, location location location, promotion public relations
About The Lucrative Investor
Chris McClelland | RSS | Tue, Sep 09 2008 | 0 CommentsThe Lucrative Investor is an online information news site with constantly updating articles and professional commentaries.
The Lucrative Investor was started by Chris McClelland in May of 2008 and officially launched online in October of 2008. The Lucrative Investor currently employs Jen McClelland as head of marketing and communications, while Chris McClelland handles all programming and design operations.
Chris McClelland
Not only is Chris energetic and hard working, he boasts an entrepreneur’s spirit. Always willing to face a challenge, he created The Lucrative Investor to help inform everyday investors. He spends his free time studying stock charts and options chains. His hobbies include surfing the net, sports, video games, and watching TV.Jennifer McClelland
Jennifer is a quirky, opinionated marketing communications graduate with an emphasis in broadcast journalism and public relations. She spends her free time catching up on the latest news, politics, and world events. Her hobbies include cooking, shopping, surfing the net(while listening to the TV), and hanging out with friends.
Lizzie Tyner
Lizzer Tyner is passionate 27 year old stay at home mom with 2 kids. A natural born saver, Lizzie is always on the hunt for tips and tricks to help everyday mothers like her save money. When she isn’t writing in her spare time, she enjoys spending the day with her children, catching up on TV time, and hiking.No related posts.
Tags: design operations, investment decision, mcclelland
