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Shock and Scam advertising may disgust you, but it works unfortunately

December 23, 2009 – 2:15 pm – No Comment

There are advertisements that are meant to warm your heart, to inform you, deceive you, and most of all get you to buy something you may not have otherwise bought. However, there are also shock advertisements that are meant to get people to talk.
Across the …

Marketing Mintue with Jennifer – Building to a Campaign

June 6, 2009 – 2:15 pm – No Comment
Marketing Mintue with Jennifer – Building to a Campaign

There are a lot of things that have to be done in preparation for a full blown marketing communications campaign.
The first step is usually always planning.
This is often done by the account planning department of a marketing firm, but can also be contracted out to …