All Posts Tagged With: "marketing"


Shock and Scam advertising may disgust you, but it works unfortunately

Jennifer McClelland | RSS | Wed, Dec 23 2009 | 1 Comment


There are advertisements that are meant to warm your heart, to inform you, deceive you, and most of all get you to buy something you may not have otherwise bought. However, there are also shock advertisements that are meant to get people to talk.

Across the social sites this morning, everyone is talking about this new World Wildlife Foundation ad that compares the 9/11 attacks on the United States to the Tsunami in 2005. The consensus on the ad is that it was done in poor taste and it’s also a scam ad.

Scam ads have been around for awhile due to the fact that they are typically put on by advertisers and marketing firms that want to win awards. To win an award, the ad has to be published somewhere. In the case of the World Wildlife Foundation ad, it was published in a small Brazilian newspaper. It was also a print version of the ad seen above.

As long as awards for creativity are given out to ad agencies, ads like this one will be seen across the world and it will continue to shock the public when it leaks out to those who were really never supposed to see them.

Related posts:
Beware of the missed call scam

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Site News – New Features Update, Launch Date

Chris McClelland | RSS | Fri, Oct 23 2009 | 0 Comments

Paid Writers – We have almost finished laying out the requirements, design and implementation system  for the paid writer’s area. Also paid writer’s will have a few extra features and abilities that other programs do not have to further enhance a writer’s  presence and marketing efforts as well.

Site Redesign – We are currently undergoing a complete site overhaul and design for the launch of our new website. We will be working hard to help give commenters better access to the system by allowing their comments to hit the site without going through as much moderation in order for some features that require fast responses. Users will also be able to moderate each other comments and report possible violations as well.

More Features – Along with the paid writer’s section we will be adding another feature to the site which will be one of the main cores to the site which will allow people to help each other in a unique way and also earn money in the process. Users that are also part of the paid writer’s section will earn a higher amount than regular users as well.

Launch Date – We are aiming for a January 2010 launch of the official new website.

Feedback & Suggestions – If you would like to suggest a feature for the new website for us to consider please either leave a comment below or contact us directly. We are also open to any feedback as well.

Related posts:
Site News – Paid Writers Area, Captchas Installed

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Jobs That Can’t Get Filled For Some Reason

Jennifer McClelland | RSS | Mon, Oct 05 2009 | 0 Comments

health care jobs

You know, I was reading an article today and it said that 15.1 million people are out of work and looking for employment. At the same time there are “a lot” of $60,000 a year jobs available right now. The kinds of jobs that are hiring but can’t seem to find people to fill the positions are jobs in pharmacy, MRI techs, energy researchers, accountants, nurses, health care workers, software sales reps, actuaries, physical therapists, electrical engineers, data analysts, plant scientists, and geo-technical engineers.

As of July there was a 6 to 1 ratio of people looking for employment and open jobs. People are definitely out there looking for work, but they simply can’t find anything because of whatever conditions they have found themselves in.

In my case, I feel as though I am limited first of all, by the degree I received (in a time when most companies are cutting their marketing budgets, I graduated with a degree in marketing communications). Secondly, I feel as though I’m limited by my geographic location and being tied down to a house. I think this is where a lot of the people who are looking for work and can’t find jobs have found themselves. Right now, those who have houses don’t want to sell them because they know they’re going to take a loss on the house if they have purchased it in the last 2-5 years.

Also, no one wants to have to move when the job that they are moving for may not be completely secured. I know someone who has a house and lives there, but travels to wherever he has work. When you are contracted out for work, you cannot move around every single time you have a contract end and relocate…particularly if you have a family. Children can’t handle being uprooted several times; it is difficult for them.

Also, most of these jobs seem to be in fields that people aren’t exactly fighting to be in. At most colleges, you can compare the size of a business school class to the size of a geo-technical engineering class and I’m sure that you will notice a difference in how many students decide to go into business rather than geo-technical engineering.

Source

Related posts:
College graduates are finding work in some fields

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Today’s Ebook – Branding Your Way to Success

Chris McClelland | RSS | Fri, Oct 02 2009 | 1 Comment

Today’s featured e-book download is Branding Your Way to Success (554 KB, 47 pg) – A very lengthy ebook about for anyone wanting to know how to more effectively brand their business, or learn more about branding. Also includes some general marketing tips as well. A good read for any aspiring entrepreneur.

What you can learn from this booklet

bullet4 Eight Tips for Effective Brand Positioning
bullet4 Online Tools that Build the Brand Power of Your Business
bullet4 Use Promotional Products to Enhance Your Brand and Build your Bottom Line
bullet4 Turn Pennies into Profit with Affordable Promotional Products
bullet4 Cartoon Logos, Mascots, Grab Attention and Build Your Brand
bullet4 The Top Ten Internet Brands: Learn from their Success Strategies
bullet4 Differentiate Your Business and Rise Above the Competition
bullet4 Compelling Design + Smart Placement = Successful Banner Ad Strategy
bullet4 Creative Networking and Brand Building with Business Cards
bullet4 Use Guerrilla Marketing Tactics to Make Your Small Business Perform Like a Giant
bullet4 Join the Network! Using Social Websites to Build a Powerful Brand
bullet4 Building a Buzz with Word of Mouth Marketing
bullet4 BONUS: Effective Logo Design
bullet4 Brand Your Way To Success


To download this e-book, or any of our current e-books, please visit the ebook page where you may choose the e-book(s) you wish to download. *Download an e-book by clicking on it’s title.*

Related posts:
Today’s Ebook – 6 Tips to Small Business Success

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Even after a fire at a California refinery, gas still slipps below $2.50/gal.

Jennifer McClelland | RSS | Mon, Sep 28 2009 | 0 Comments

oil

A disruption in the refinery of crude oil into gasoline due to a fire in a Los Angeles area refinery couldn’t even raise the price of oil and gasoline. For the first time in two months the price of a gallon of gas has fallen below $2.50 on average. Where I live, I just paid $2.38 for a gallon of regular 87 octane.

The fire at the Tesoro refinery in LA will probably effect the price of gas in California, but not too much anywhere else. The refinery processed around 100,000 barrels of crude oil per day and produced gasoline, jet fuel, and other products.

Demand for gasoline is so low that according to analyst and trader Stephen Schork, “a material disruption to supply to one of the largest markets in the world barely registered with speculators on the NYMEX.”

Wholesale gasoline for October actually increased 1.2 cents to $1.6323 per gallon today while benchmark crude for November delivery increased nearly 50 cents to $66.51 per barrel, this is after increasing 13 cents on Friday.

Prices have actually been increasing ever since Iran announced that it had a secret nuclear program at the G20 summit last week. This is due to the fact that 20 percent of the crude oil in the world is trafficked through the Straits of Hormuz which is on the southern coast of Iran. If something were to actually happen between the United States (or any country) and Iran, that route would be compromised  and oil would likely spike.

Of course, oil is one of the indicators of the economy. There are so many indicators and this is definitely one of them. After all, it’s oil that took a dive when people started realizing how bad the economy was last year. Oil also has started creeping back up and analysts are saying that other things are creeping up as well; such as the sale of homes and autos.

While it would be a good thing to not have to see oil reach the outrageous prices it hit last summer, I really want the economy to start picking up soon. Perhaps when it comes time for Chris and I to leave our college town, I’ll be able to land a real marketing job somewhere.

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