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After franchisees vetoed a proposal to offer the double cheeseburger on the menu for $1, Burger King’s corporate headquarters will be mailing out customers coupons through August and September to get the burger at the reduced cost.
The drop in price was designed to lure customers …

As Starbucks looses market share to McDonald’s, who has been offering espresso drinks at a much lower price than Starbucks, the coffee giant has created an ad campaign to target the “discount” chain.
Starbucks had a “sneak peek” of a new marketing campaign on YouTube recently.
The …

I love how some companies PR departments get creative(or at least claim to get creative) when they rename something but change little or nothing of the core product or business that they are renaming. It seems some companies and individuals are trying to reclaim some …