The Best Places in America to Starve

Michael Bowler | RSS | Tue, May 12 2009 | 2 Comments

On the boot heels of a Lucrative Investing article about the top 25 areas in America to succeed in business, an article must supplement that and provide the best places in America to go broke due to the high cost of living and failing economy. There are a few things that this writer finds rather symbolic, ironic even, about these locations, some due to the locations involved in the previous article, which you will see if you read both articles, and some are from personal connections.

One thing that the intuitive reader will notice is that in the previous article, a lot of suburbs and rural areas were credited as the best places to prosper. In this article, conversely, major cities are picked on. That is primarily caused by a more demanding economy, with most of these cities totaling well over one million residents.

Thanks to real estate prices that are ‘through the roof’, pun intended, high costs of living, and the highest unemployment rates in the nation next to Detroit, Los Angeles tops our list. Despite being home to the President of the United States, with high real estate prices, high cost of living that is barely under LA and New York City, and almost 10% unemployment, Chicago comes in second. Miami comes in third, despite having three of its close suburbs on the positive list from yesterday’s article.

Residents of The Big Apple have to try to curb the high costs of living, exorbinant living expenses, as even rent in many Manhattan condos can draw blood, only with a median income of $69,500. That may seem reasonable, but remember, so many television personalities live in New York City, like all sorts of nationally syndicated newscasters and the Olsen twins. Naturally, that brings the salary for “normal” people much lower. Coupled with an 8.8% unemployment rate, that brings frenzy to the streets of New York, and puts them at number four. Providence, Rhode Island is fifh on the list, primarily due to the fact that business activity is scarce. Few businesses are quick to branch out into Rhode Island, few universities there come out with top workforce prospects, and venture business capital cannot be easily obtained. Median salary is around 56,000. That obviously means many people are under 30,000 a year, with which it is hard to provide for a family.

The most ironic thing about this list is the fact that some larger cities that are on this list, namely Miami, Boston, Los Angeles, and San Francisco, have suburbs that made it near the top of the list on yesterday’s article about productive areas. The suburbs are thriving, but as soon as you hit the city limits, you theoretically hit poverty central. Unfortunately, this is the pattern of a large recession. These cities will bounce back like they always do. When the economy bounces back, it will bounce back as quickly as it declined, and these cities will thrive once again.

Full list (ties are designated with matching numbers):

19. Boston, Massachusetts

19. Warren, Michigan

18. San Francisco, California

17. Jacksonville, Florida

16. St. Louis, Missouri

15. Orlando, Florida

13. Memphis, Tennessee

13. Tampa, Florida

12. Portland, Oregon

11. Philadelphia, Pennsylvania

10. San Diego, California

9. Newark, New Jersey

8. Cleveland, Ohio

7. Long Island, New York

6. Riverside, California

5. Providence, Rhode Island

4. New York, New York

3. Miami, Florida

2. Chicago, Illinois

1. Los Angeles, California

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Tags: florida, failing, new york

New York police say that stores are responsible for crowd control for events

Jennifer McClelland | RSS | Thu, Jan 01 2009 | 0 Comments

Following Black Friday’s tragedy where a man working for Wal-Mart was trampled to death, police and long island retailers met. Two weeks after the meeting, the police released recommendations to stores that would help prevent another event lie this from happening.

The report recommended setting up barricades or rope lines to manage crowds before the sale, handing out wristbands or numbered tickets to arriving customers, positioning store employees in the parking lot and providing them radios to share information.

Patrons should enter the stores in smaller groups, not all at once; retailers should have maps showing where to find the hottest sales items, and patrons should be kept out once the store reaches maximum occupancy, the report said.

Stores should call police if crowds become unruly and plan whom to call in a medical emergency, but they should also have defibrillators on hand and staffers trained to use them, the report said.-AP

Hopefully these measures will prevent another tragedy like that…however, crowds can and will still be unpredictable.

Source

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You Can Call It Whatever You Like, It’s Still The Same Thing

Chris McClelland | RSS | Mon, Dec 29 2008 | 0 Comments

I love how some companies PR departments get creative(or at least claim to get creative) when they rename something but change little or nothing of the core product or business that they are renaming. It seems some companies and individuals are trying to reclaim some lost part of the market by hoping a quick name change will bring in a new rush of customers.

Sure it works, my cable company has changed it name about 3 times in five years. It holds about 80% of the market and everyone knows that its service is sub par. Your cable or internet can go off at random for days. Add to the fact that when this company decides to do maintenance work it basically shuts down the whole town of an internet connection for a few days. It has no multinetwork line backup, nothing, they are in fact a simple reseller of Quest Communications services.

You’d think with all this someone would come and knock the king off his hill. Well even though everyone in town knows that there service isn’t the best, newcomers to the town simply do not know and are force feed advertisement after advertisement from this company. It also helps that they own one of the local broadcasting channels and stream free real estate listings to your tv, with the only commercial between house listings are ads for there services. When enough people get mad, it seems that the company just changes it name, and then relaunches itself and goes on an even bigger marketing campaign in the local market to newcomers. However, I have as of yet to see a change.

So why do companies just change the name and never upgrade there level of service or product. The are many reasons some simple some complex. For starters it is easy to do a corporate name change, this might not do anything but change your name on paper, but for a simple filing fee to your local secretary of state you can now call yourself something new. It’s not quite like getting a new slate, more like pulling the cover over your potential new customers eyes. Some companies simply cannot upgrade there product/service b/c they are in fact dependent on someone or something else. If you are a reseller service and your core product has issues you can either choose to drop it or just keep relabeling it in order to keep up with the customer drop off rate by bringing in new customers.

In some cases companies rename something not because the product is bad but because they hope to increase consumer awareness by adding all sorts of marketing flare to drill into the minds of there hopeless victims(I mean, customers.) Take Wendy’s for example, a few months back Wendy’s started renaming itself in wake of slowing sales growth and a new consumer shift towards healthier eating habits. It tried to promote itself as a new better fast food place a valid start by any means, but what really stands out is it’s slogan for this marketing twist, “It’s not fast food, it’s Wendy’s”.

That’s kind of like saying a car is what people from New York drive and a vehicle is what someone from the south drives. A car/vehicle is the same thing, it’s a ford, a Honda, a shiny compact/large piece of equipment that we use to get from point A to B. There is no difference here than Wendy’s saying that they are not fast food. By fast food standards, “fast food” is defined as a drive thru restaurant one can order and receive food from in under 3 minutes. Nationally McDonald’s holds the fastest time for this with an average wait time of under 1 minute, but how can Wendy’s set itself apart.

Should we now assume that because they are no longer fast food they will take longer. No Wendy’s knows there customers don’t want to wait longer for there food to get to them. What about the salads and other “healthy” options on there menu. Wendy’s has been selling salads for years, other fast food chains had added more healthy options than Wendy’s as of late. So what has Wendy’s basically done. They basically called there car an automobile, a republican a GOP member, it’s all the same.

I like Wendy’s, some of there food is quite tasty, but if you are going to rename yourself, do it with a little more passion. Don’t put yourself in a class of other companies that simply pull the cover over the eyes of their customers. Consumers are smarter than that. The short sales spike to your bottom line, is not worth putting your corporate reputation at risk by simply putting a big shiny bow on the same old thing.

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