Copies of designer brands are all the rage

Jennifer McClelland | RSS | Tue, Oct 20 2009 | 2 Comments

Even though the recession has hit all our wallets, most would agree that shopping is something that is on a list of enjoyable activities. Shopping for great buys definitely hits somewhere near the top of the list.

I believe that most people will look for bargains whenever and wherever they can. If I learned anything through working in a retail environment today it’s that people love to save money. They love it so much that they’ll get mean if something comes in between them and their ability to save a few dollars.

This is where the newest craze (maybe it isn’t so new?) of designer replicas and replacements have come to play. Once a designer has spent all their design dollars on something that becomes trendy, there will always be some kind of knock off that pops up with the same exact design. This is why you see so many purses out there with huge G’s on them (they’re trying to mimic the Coach ‘C’).

Premium jeans haven’t missed this craze. There was once a huge market for jeans that cost $200 a pair. Seven for all Mankind, Citizen, True Religion all were very expensive jeans. You have to remember that jeans were originally meant to be something that people would wear to rugged jobs, and now they’re on the cutting edge of fashion.

These premium lines is partially why stores like Plato’s Closet have become so popular. After all, those stores sell premium jeans at bargain basement prices.

However, brands like Ann Taylor Loft and the Gap are starting to come up with new types of jeans to combat some of the prices. For under $60 a pair, you can get what these brands are promising to be “premium” fit. By premium fit, they mean they lift your tush and make your legs look long.

The Gap is bragging about the new styles of jeans that it has calling them Premium denim and saying how great the fit is, but I’m not sure that I buy it considering that the Gap owns Old Navy and I have never tried on or purchased a pair of Old Navy jeans that looked amazing on me. Perhaps there are plenty of people out there who have, but I am not one of them.

I’ve found a better fit with Nine West and Calvin Klein jeans from Sam’s Club…seriously. And they only cost $15.

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Tags: cutting edge, recession, citizen