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When coming up with an advertising/marketing campaign (as I have mentioned before) account planning is the first step. Here are the steps to take when looking into account planning in outline form as prepared by my advanced campaign professor:

1.     Situation Analysis
a.       The company – …

One day after the UK Financial Services Authority pulled a similar stunt, the SEC temporarily banned the short selling of almost 800 financial stocks. According to the ban, on October 3rd short selling can resume.
With the news on Friday, financial stocks rallied.
Here’s the list …