Today’s Ebook – 6 Tips to Small Business Success

Chris McClelland | RSS | Tue, Oct 13 2009 | 0 Comments

Today’s featured ebook download is 6 Tips to Small Business Success (159 KB, 15 pg) – It’s a tough business environment but there’s hope for the small business owner to succeed in 2010. We’ve compiled six tips to help you re-think the market and how to approach it in today’s developing market.

What you can learn from this ebook

Tip #1: Don’t Take Notes From Big Business

Is your marketing not yielding results justifying the investment? Before you react, consider your view of marketing itself. There’s a tendency for small business owners to consider marketing in the way big businesses practice it.

To illustrate the point, think of five advertisements. Now, compare your marketing budget to theirs. Do they compare?

Celebrity endorsements, television commercials and billboard ads are expressions of marketing that typically come to mind. It’s natural. We’re a product of our environment and we’re constantly saturated with corporate messaging.

How businesses have marketed over the past 80 years is a result of mass production. Large-scale output led to mass marketing and created mass media. Like its products, companies found that packaging and delivering marketing content was also an efficient business practice.

Businesses wanted their messages to be seen by the most people possible. The bigger, the better philosophy worked because demand exceeded supply. “Market” evolved into a verb. It became something that producers did to customers.

Plus five more tips…

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To download this ebook, or any of our current ebooks, please visit the ebook page where you may choose the ebook(s) you wish to download. *Download an ebook by clicking on it’s title.*

Related posts:
Today’s Ebook – Branding Your Way to Success
Tips To Start And Maintain A Small Business
Today’s Ebook – The Success Principles

Tags: market, Ebook, business owners

Recover an expired domain name

Jennifer McClelland | RSS | Wed, Jul 01 2009 | 1 Comment

Have you ever been running your online business when all of a sudden your domain name went up for sale and you were unable to re-register it because you had forgotten or simply forgotten where you registered it?

Thousands of webmasters lose their domain names a year because of these reasons. They are able to not lose their domain names because of the 30 day redemption period that was put into place by ICANN. People who register domain names and run their businesses on them need to understand how important the name is and to keep it up to date with contact information. When your email address changes or you move, that information needs to be updated with the registrar.

How do you find out who your registrar is if you have forgotten? If you do a WHOIS inquiry, it will tell you everything the registrar knows about the domain including contact email, phone and fax numbers, and last known address. Luckily for the person needing to know where their domain is registered, the WHOIS inquiry also gives the name of the current registrar, DNS servers, and the creation and expiration dates of the domain name.

You can check your domain name through this website (Just replace yahoo.com with your domain name)

http://www.dnsstuff.com/tools/whois.ch?ip=yahoo.com

There’s always more than one way to lose your domain. Sometimes hosting companies with less than a clean ethical record, other webmasters, and people who have an interest in your failure may be able to hold domain names in the name of a small business simply because the webmaster didn’t signup or re-register the domain when the time came.

You can avoid the situation or at least reduce your chances of losing your domain by registering it for 10 years, the maximum time allowed currently. In that time, make sure to extend it every year to the 10th year and always keep administrative email and physical addresses up to date through WHOIS.

Related posts:
Gmail account deactivated; stupid that it happened and stupid that Google obliged.
How owning a freezer saves me money
Beware of Phishing scams in your mailbox.

Tags: expired domain name, address changes, small business