When Facebook was founded in 2004, it was meant to be a way for college students to connect with the friends that they had left who had gone to other colleges, however it has become an insane social tool that everyone (including my parents) have subscribed to.

Facebook may be looking into becoming an operating system for communications as far as personal computers are concerned. This means that Facebook wants to become as much as a part of your life as Microsoft, Google, Yahoo, or other companies that have become household names.

Last week Facebook let its users see a version of its search software that allows members to search news links as well as other topics that users have updated in real time. This feature is not just limited to friends, but to the network of over 250 million users. I can’t forget to mention that the social networking site has acquired FriendFeed. FriendFeed is similar to the rival social site Twitter. It allows users to bring together all their favorite content from other websites or blogs as well as services to one place so all their other friends can see it.

Once upon a time, Facebook was started as a group of Harvard students sitting in a room together who had a great idea. It was meant for people who were in college and had college email addresses to sign up. Now the site is open to anyone over the age of 13. This, of course, has brought in some heat from previous users who didn’t want to be friends with their younger siblings, but it has since grown to them not wanting to be friends with their parents, or worse yet…grandparents.

Facebook has also seen its fair share of criticism with the implementation of the news feed, which was seen by many as a “stalker feed” type of thing where anyone who you were friends with (or sometimes not) could see what you were doing on Facebook. However, over time, this made Facebook an application that many people sought out the site for, and it eventually made the site much more relevant.

Facebook has had plenty of opposition from other social networking sites. MySpace was supposed to be the greatest social networking site on the internet, but is now seen (by many) as a dirty place that many people don’t go anymore. Twitter serves a single purpose, and not much more than that.

I think that Facebook is already a social networking superpower and over time it will be seen if the company can keep it up or let it slip away from them.

The 2009 Tribalization of Business Survey conducted by Deloitte, Beeline Labs in conjunction with the Society for New Communications Research came out recently that said that 94% of companies want to keep up with their social networking efforts or even invest more into them. There are only 6% that were surveyed that weren’t getting the results they wanted from the sites.

Just over 400 companies were surveyed for the report.

“Despite risks associated with participating in online communities, the internal costs of community formation and management and the fact that we are in the midst of a profound recession, organizations’ continued and enhanced investment in online communities underscores the perceived potential for the value that they may provide to the enterprise,” said Ed Moran, director of product innovation, Deloitte Services LP. “Social media and communities are expected to continue to play a significant role in the way in which companies are interacting with employees, customers, partners and the larger business ecosystem, thereby redefining the very edge of the corporation.”

As far as online communities and social media is concerned, the majority of those surveyed found that word of mouth, customer loyalty, and brand awareness were the main reasons for continuing the investment into social networking. A smaller percentage believed that idea generation and customer support were also important aspects of divulging into the new media.

A lot of companies are finding themselves needing to have a social networking site just to keep up with competition. Many customers and patrons feel like they are more connected with the company if they can interact with a social networking site. Also, businesses are able to get the word out about new products and promotions quickly and with minimal effort with sites like Facebook, Myspace, and Twitter.

I personally like when a company has some kind of promotion through their Facebook site, since I’m on the site all the time anyway, it is nice to be able to see when there is some kind of new thing or product coming out that the company (which I like anyway) wants to promote.

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While the social networking site MySpace has begun to see its numbers slip and users go on “extended vacations” from the site, Facebook is seeing a spike in users and is now looking to hire 50% more employees sometime in the near future.

Facebook CEO Mark Zuckerberg said that there is a surplus of engineers and that it’s a great environment for the company right now.

The website currently has 1,000 employees and plans on building its workforce, but at a much slower pace than other start-ups. When you compare Facebook to Google, Facebook has barely grown its workforce at all. Google has nearly doubled its staff every year for the three years following the year it went public.

This move could prove to be smart for the site because it is definitely a good way to keep costs down. The site wishes to reach a positive cash flow next year and having fewer employees is a good way to make that happen.

The problem that the site is having with advertisers is that a study showed that people who use social networking sites like Facebook are much less likely to click on ads or purchase anything from the ads on the sites. Currently, Facebook makes its money from advertising and little extras around the site like the “gifts” system where users pay for “gifts” to post on friends’ walls.

I’m sure if you’ve been paying attention to what I say when I talk about social networking sites, Facebook is very obviously my favorite. I rarely log into MySpace anymore and Twitter is something I only use if I’m bored and can’t play on Facebook on my phone. Twitter will likely not even be a blip on my radar once the Pre comes out with a Facebook application.