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Marketing Minute with Jennifer – the SWOT analysis

June 7, 2009 – 1:09 pm – No Comment
Marketing Minute with Jennifer – the SWOT analysis

I have a lot of “in class” experience with SWOT analyses. In strategic management, we had to take cases as prepared and come up with the organizations’ major strengths, weaknesses, opportunities, and threats (obviously, what makes up the SWOT analysis).
As I mentioned in my post …

Marketing Mintue with Jennifer – Building to a Campaign

June 6, 2009 – 2:15 pm – No Comment
Marketing Mintue with Jennifer – Building to a Campaign

There are a lot of things that have to be done in preparation for a full blown marketing communications campaign.
The first step is usually always planning.
This is often done by the account planning department of a marketing firm, but can also be contracted out to …