Ford suprises everyone by posting a big profit for the 3rd quarter

Jennifer McClelland | RSS | Mon, Nov 02 2009 | 1 Comment

Ford posted a third quarter profit of $997 million which equals out to 29 cents per share. Just a year earlier, the car maker posted a loss of $129 million.

Ford said that it attributed the success it saw in the third quarter to the Cash for Clunkers program.

I am personally glad to see that Ford saw a good quarter. As the only United States auto manufacturer that did not take any money from the government, I believe that a lot of people are preferring it to other US automakers. However, thanks to the Cash for Clunkers program, a lot of the automakers had pretty good third quarters. It is likely that the fourth quarter won’t be as nice to the auto industry.

Right now, Ford is really trying to promote all the features of its cars. This is compared to how GM is promoting how its improved quality in its cars. I believe that Ford has always had better quality cars when compared to General Motors anyway. While Ford has been talking about Sync features and awards, GM is left to compare its cars to Hondas and Toyotas. It is a difficult race that GM is competing in and I believe that it might be the wrong battle for the company. I just don’t see the people who are brand loyal to Toyota or Honda switching to a GM car.

I haven’t personally seen too many Chrysler ads. I have seen a lot of ads for Jeep, but none for actual Chrysler branded cars.

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Tags: gm car, sync features, cars ford