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When it comes to starting up your online business, along with good search engine optimization and internet marketing skills, content is the key to being able to bring in customers, readers, and to get page impressions.
Not everyone has someone they can staff to write content …

J.C. Penney has seen an opportunity in the expiring contract between the Liz Claiborne fashion line and Macy’s and has taken it. The women’s line of clothing will now be sold exclusively at J.C. Penney stores throughout the country.
In a 10 year deal between JCP …

When coming up with an advertising/marketing campaign (as I have mentioned before) account planning is the first step. Here are the steps to take when looking into account planning in outline form as prepared by my advanced campaign professor:

1.     Situation Analysis
a.       The company – …

This is an assignment that I had to do for my advanced campaign class. The assignment called for the following sections: To define Street Team Marketing, decide whether the use of street team marketing is increasing or decreasing, and find one or two companies that …