Tonight I started noticing new Verizon wireless commercials featuring the “there’s a map for that” motto. The first (pictured above) is a take on Rudolph the Red Nose Reindeer’s Island of Misfit Toys. There, the iPhone is sent to the island, not because it is a bad device, but because it’s power and abilities are crippled by the AT&T Network.

The second:

The Third:

As you can see they are all geared toward Christmas and the holiday season.

I find them to be quite festive and actually in good taste; they aren’t attacking the iPhone but the actual AT&T Network. Expect to see a lot of them in the coming weeks.

AT&T is taking the “there’s a map for that ads” to heart, I suppose. Just a few weeks after the ads started showing up all over the television, AT&T has sued Verizon Wireless for the ads.

The suit says that the ads are misleading and can lead a customer to believe that AT&T has large coverage gaps. The truth is, the ads show the 3G coverage gaps and Verizon puts that in large letters at the bottom of the map when AT&T’s map and Verizon’s map are put side by side in the ad.

AT&T is also looking into getting a temporary restraining order against Verizon for the ads. It is claiming that the ads has caused the company to lose market share.

I would say that AT&T needs to shut up and instead of fighting the claims, do something that actually fixes their network. Every time I read about AT&T, it is bad. Usually, no one has anything good to say about AT&T’s network and the only reason that the company is number 2 in the United States is because it was able to get iPhone exclusivity.

The map of AT&T’s 3G coverage is accurate. There isn’t a lot of 3G coverage across the country and a lot of times, it is slow. It really hasn’t done a lot in the past few years to increase the amount of coverage or speed either. While you can get AT&T coverage in areas that aren’t on the map, the 3G coverage isn’t great…or even good in my opinion. Sprint has more 3G coverage. I think the only company that has as little coverage as AT&T is T-Mobile.

I mentioned last week that Verizon was coming out with ads that are directly targeting the iPhone through both the “Droid” ads that feature Android based phones as well as the “there’s a map for that” commercials. Well, I suppose that Verizon definitely does not want to burn its bridges with Apple. Yesterday Verizon CEO Ivan Seidenberg said that he (and Verizon) are still interested in getting the iPhone.

He said, “This is a decision that is exclusively in Apple’s court. Obviously we would be interested if they thought it would make sense for them to have us as a partner.”

Next year, exclusivity between Apple’s iPhone and AT&T Wireless is supposed to be coming to a close. Apple does have the right to extend the exclusivity, but in my opinion, the company could make more with the device if it were on other networks. The only problem I see is that everyone will have an iPhone and other companies like Palm will be seriously harmed because customers who have not wanted to hop on the AT&T bandwagon won’t have to anymore to get the iPhone.

Then again, not everyone wants an iPhone.

It makes you wonder what the terms were in the first place for AT&T to get the exclusive rights to the iPhone. I know that Apple was interested in the carrier because unlike Verizon, it ran on GSM which makes it easy to produce one kind of phone for the whole world. There aren’t any carriers that run on the CDMA networks outside the United States and the only major companies that do here are Verizon and Sprint.

Only time will tell what will happen with the iPhone and other carriers. I would guess that it won’t move over to Sprint or Verizon until the companies have implemented their 4G coverage (which Sprint is working on quite vigorously).