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Today’s featured ebook download is Twitter Brand Perception Study (299 KB, 13 pg) – An interesting survey of 208 Twitter Users on how they feel about brands and the companies that use Twitter.

What you can learn from this ebook

In May, Peter Sorgenfrei and Warren Sukernek conducted a survey on Twitter regarding users’ perception of brands on Twitter. This was a follow-up to the original Twitter Brand perception survey performed in November. This time we surveyed 208 people with 6 questions regarding interacting with brands. The survey and results are below. A couple of key insights:

1) Not surprisingly, most users (97%) agree that brands should engage their customers on Twitter. This is 8 percentage points higher than the fall survey. Clearly Twitter users want to engage with their brands. We are accustomed to communicating with companies on Twitter.

2) The majority also have a better impression of brands that use Twitter for customer service (88%). This is 7 percentage points higher than the original survey.

3) Proper usage of Twitter however, is paramount as 90% of users would frown upon poor or inappropriate brand use of Twitter. This is equivalent to the results found in the original survey.

4) The power of a relationship is extremely strong on Twitter. 80% of respondents would recommend a company based on their presence on Twitter, a huge 20 percentage point increase from the prior survey and 84% of Twitter users will reward those brands they have key relationships by being more willing to
purchase from them. This was a 5 percentage point increase from the original survey.

5) Influencers: More than 80% of respondents have 100+ followers and almost 35% of respondents have posted more than 1000 Tweets since they signed up for the service.

Download the survey to see the direct numbers and graphs from this survey.

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To download this ebook, or any of our current ebooks, please visit the ebook page where you may choose the ebook(s) you wish to download. *Download an ebook by clicking on it’s title.*