Top 25 “Customer Service Champs”

March 3, 2009 – 8:42 pm – No Comment

BusinessWeek for the week of March 2, has a featured story about the top 25 customer service companies.

The list, like all BusinessWeek (it seems) lists, was compiled by surveys. The magazine even states “our restults may differ from J.D. Power’s satisfaction rankings, which also considers quality, presentation, and price.”

They also award on a strange point system based on industry. For example, Starbucks didn’t make the list simply because none of its peers did well on surveys.

This just goes back to my point about the college rankings I wrote about the other day. I just think the way that BusinessWeek compiles its lists is flawed.

Anyway, topping the list is Amazon.com, followed by (in order) USAA insurance, Jaguar, Lexus, and the Ritz Carlton.

Other companies that were in the list were odd choices to me because I thought that customers would feel differently, or misplace their anger toward a company. T. Rowe Price made the list…