Wal Mart wants to entice customers to buy Great Value items

March 16, 2009 – 4:58 pm – No Comment

Wal Mart wants to take advantage of consumers’ new found interest in store brands by reformulating and changing the design of its store brands like Sam’s Choice and Great Value.

As well as changing the design of packaging to be consistent across the store, the retail giant plans on introducing almost 100 new products to compete with popular national brands. It plans to start producing new flavors of fat-free ice cream and thin crust pizza as well as many other items.

There has been an increase in store brand sales since the beginning of the recession. As families try to save money, it becomes easier for them to buy a similar store brand item for (sometimes) much less than the price of a national brand.

Store brands also take advantage of national brand marketing because it is so easy for Wal-Mart to put its own items directly next to national brands and have consumers see both prices side by side.