Well, at least Google is seeing an end to the “advertising” recession

October 8, 2009 – 12:34 pm – No Comment

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Eric Schmidt, the Google CEO, said that the worst of the recession is over, well at least the advertising part anyway. He continued by pointing to signs of recovery in the United States as well as Europe. He said that Google first noticed signs of recovery in May and June.

Advertising has really taken a hit in the recession. I’ve said it before, because marketing professors burned it into our brains, whenever a recession happens, marketing is one of the first departments to feel the heat. Companies often turn to their marketing departments first when it comes time to cut jobs and start the lay off process.

Many companies do not feel as though marketing is a department that is necessary or vital to everyday operations.

I beg to differ. I feel as though marketing is extremely vital to the longevity and prosperity of a company through a recession. There are other places in a company that should be cut first, or at least downsized while the marketing department should grow. Then again, this is my opinion and I graduated with a marketing degree so I’m a bit biased.

If you take away your advertising budget, how do you expect to get any sales to keep your business afloat? I suppose there is word of mouth marketing, but there’s really nothing like a good advertising saturation to imprint your brand in the minds of consumers.

At least someone is saying that advertising is beginning to come out of the recession a bit. That is actually, really good news. When advertising comes out of the recession, other things can start to thaw out a bit as well. The more spending that is happening, the more the economy will grow. It is truly good news for everyone (even if some of those ads do get a bit annoying, teeth whitening anyone?).